You may have a superb website with fantastic content and attractive layout but without the visitors you website is only a collection of files on the web server. You can not count only on search engines to bring visitors to your website because search engines count on links and the seo done for your website. You have to promote the website, get some backlinks and have some Google cached pages of your website.

To get links to your site can be either easy or very hard. It is easy for the people who know how to get links and to do Seo and it is a tough/hard task for those who don't know how to get the links. Apart from link building there are much more things which off page optimization includes. Apart from creating links, you can do forum posting, create some blogs related to your website, do some directory and article submissions, social bookmarking and more.

Blogs are much similar like the website, it is a place where you can discuss related topics and where you can promote your site. Social bookmarking is the another way to promote website, it is basically a big collection of various websites called social websites where you can create backlinks for your site. The principle is the same for all sites. Create an account and then you can post links with descriptions.

You can also add your website to the web directories which is referred to as directory submissions. This is a very slow process because the validation process before the link is published takes some time, even few months.

Writing articles is a very popular method to promote your site. You write articles on any subject and publish them at various article directories. Off-page optimization is equally important as optimization of the elements on the page. Both contribute to higher rankings in the search engines. Off page optimization strategies are done so as to maximize its performance in the search engines for target keywords related to the page content.

Factors to Consider while doing Off-Page Optimization

- You are Linking from which website
- How many website linking to you
- What the page range for website linking to you
- What is the page Title your website linking to have?
- How many links the linking website has in terms of inbound/Out bound links